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Four Ways the Evolution of Big Data is Expected to Positively Impact Businesses

Big data is constantly evolving and there are no signs of that evolution slowing. No matter what the size of your business, chances are that big data is going to play a significant factor in its success in 2018 and beyond.

While change can be stressful, it also can be exhilarating. Such is the case with big data. In the very near future, experts predict that big data will get even better at helping businesses secure, analyze and use data. What follows four important ways it will do just that:

  • More accurate cognitive technologies. Cognitive technologies are one of the most significant changes to big data and things that were once impossible to be automated are now being automated. No longer is it necessary for a person to identify a face, for example. These changes go so far as to allow big data to apply things like planning and reasoning to automation. Up until very recently, data was captured, moved and stored but it could be difficult for businesses to understand it. That is about to change with an increased focus on comprehending what data means.
  • Increased optimization of prescriptive analytics. Put simply, prescriptive analytics will become better at allowing big data to deliver the correct answer at the correct time in the correct context. This will help businesses to optimize things like customer experiences and production levels. It also will allow businesses to more effectively drive traffic to their website and improve many other aspects of their consumer marketing strategy.
  • Escalation of machine-learning technology. Machines are becoming better and better at analyzing more complex data. They also are able to deliver results faster and more accurately. So what does this mean for businesses? It means that they will be better able to overcome any problems they may be encountering and to do it in a much shorter amount of time.
  • Improved cyber security. The most useful and data in the world won’t do a business any good if it isn’t able to safeguard that data. Thankfully, artificial intelligence is helping defend data better than ever before.

No matter what your core business, chances are it will benefit from these important advances in big data. The key is to take advantage of these advances so that you don’t get left behind.

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