Three Questions You Need to Ask When Assessing the Quality of Your Marketing Databases
Data is critical to the success of any business. Unfortunately, some businesses today make the mistake of choosing quantity over quality when it comes to their marketing databases.
Ninety-seven percent of businesses report that they are trying to achieve a more comprehensive view of their customers in order to improve things like the buyer experience and loyalty to their brand. Unfortunately, 94 percent of those businesses also report that they have experienced challenges when trying to improve the quality of their data so that they can achieve those goals.
In order to reach your targeted audience of customers and prospects, you need to take a hard look at the marketing data and lists that you are currently using. Once you have that information in front of you, you need to ask yourself three important questions.