Exactis is a leader in quality consumer marketing data. Our consumer data is triple validated to perfectly match each consumer record. High accuracy and high conversion business leads.
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The Importance of Getting to Know Existing Customers

Knowledge is power. This is especially true when it comes to marketing your business. While many businesses work hard to understand prospective customers, it is equally important to understand current customers, as well. Only then will you have the power to continue to bring them the type of products and service they want.

We all know that it is less expensive to keep an existing customer than acquire a new one. We also know that by retaining customers over the long run a business is better able to build a profitable and predictable revenue foundation.

While in a perfect world, you would know all about each and every one of your customers, that can be difficult. If you are looking to get to know them better, however, here is a list of ways to do just that.

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Three Questions You Need to Ask When Assessing the Quality of Your Marketing Databases

Data is critical to the success of any business. Unfortunately, some businesses today make the mistake of choosing quantity over quality when it comes to their marketing databases.

Ninety-seven percent of businesses report that they are trying to achieve a more comprehensive view of their customers in order to improve things like the buyer experience and loyalty to their brand. Unfortunately, 94 percent of those businesses also report that they have experienced challenges when trying to improve the quality of their data so that they can achieve those goals.

In order to reach your targeted audience of customers and prospects, you need to take a hard look at the marketing data and lists that you are currently using. Once you have that information in front of you, you need to ask yourself three important questions.

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Seven Tips for Leveraging Customer Data

Most businesses understand the importance of collecting customer data. Unfortunately, not all businesses know how to leverage that information.

If you find yourself in the position of sitting on a treasure trove of customer information, congratulations. Now it’s time to put that information to good use. What follows are seven ways to leverage customer data to your advantage:

Tip #1: Ask for feedback. Offer incentives for customers to provide feedback and online reviews and then use that information to improve your products and services. This information also can be used to extrapolate what the majority of your customers are looking for in a product or service.

Tip #2: Create new products or services. Determine which are your most popular products or services and create complementary offerings. A health food grocer might offer customized meal plans and recipes, for example.

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