The Importance of Getting to Know Existing Customers
Knowledge is power. This is especially true when it comes to marketing your business. While many businesses work hard to understand prospective customers, it is equally important to understand current customers, as well. Only then will you have the power to continue to bring them the type of products and service they want.
We all know that it is less expensive to keep an existing customer than acquire a new one. We also know that by retaining customers over the long run a business is better able to build a profitable and predictable revenue foundation.
While in a perfect world, you would know all about each and every one of your customers, that can be difficult. If you are looking to get to know them better, however, here is a list of ways to do just that.