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steve hardigree

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The Importance of Data Verification

A customer database is one of the most valuable assets a business possesses. Unfortunately, customer databases and lists don’t have a long shelf-life. In fact, 30 percent of marketing and sales lists become outdated within 12 months.

The simplest way to describe data verification is the process of checking data for accuracy. There are basically two types of data verification. Full verification means that all data contained in a database is checked for accuracy. Sampling verification is used to check a small sample of data for verification. When data is verified, it is reviewed for everything from spelling errors to inaccurate numbers. It also checks for data loss after a data migration.

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Six Tips to Reactivate Dormant Customers

While attracting new customers and taking care of existing ones is essential to the success of any business, there is another important opportunity to convert sales that businesses often ignore. That opportunity is reactivating dormant customers.

While it is always disappointing when a customer becomes dormant, it is crucial that you not give up on such customers-no matter how much time has passed. If you are not spending at least some time and money on reactivating these customers, you are likely missing out on a potential income stream. The key is to know how to engage these customers and bring them back into the fold.

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Four Ways the Evolution of Big Data is Expected to Positively Impact Businesses

Big data is constantly evolving and there are no signs of that evolution slowing. No matter what the size of your business, chances are that big data is going to play a significant factor in its success in 2018 and beyond.

While change can be stressful, it also can be exhilarating. Such is the case with big data. In the very near future, experts predict that big data will get even better at helping businesses secure, analyze and use data. What follows four important ways it will do just that:

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The Importance of Getting to Know Existing Customers

Knowledge is power. This is especially true when it comes to marketing your business. While many businesses work hard to understand prospective customers, it is equally important to understand current customers, as well. Only then will you have the power to continue to bring them the type of products and service they want.

We all know that it is less expensive to keep an existing customer than acquire a new one. We also know that by retaining customers over the long run a business is better able to build a profitable and predictable revenue foundation.

While in a perfect world, you would know all about each and every one of your customers, that can be difficult. If you are looking to get to know them better, however, here is a list of ways to do just that.

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Three Questions You Need to Ask When Assessing the Quality of Your Marketing Databases

Data is critical to the success of any business. Unfortunately, some businesses today make the mistake of choosing quantity over quality when it comes to their marketing databases.

Ninety-seven percent of businesses report that they are trying to achieve a more comprehensive view of their customers in order to improve things like the buyer experience and loyalty to their brand. Unfortunately, 94 percent of those businesses also report that they have experienced challenges when trying to improve the quality of their data so that they can achieve those goals.

In order to reach your targeted audience of customers and prospects, you need to take a hard look at the marketing data and lists that you are currently using. Once you have that information in front of you, you need to ask yourself three important questions.

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Seven Tips for Leveraging Customer Data

Most businesses understand the importance of collecting customer data. Unfortunately, not all businesses know how to leverage that information.

If you find yourself in the position of sitting on a treasure trove of customer information, congratulations. Now it’s time to put that information to good use. What follows are seven ways to leverage customer data to your advantage:

Tip #1: Ask for feedback. Offer incentives for customers to provide feedback and online reviews and then use that information to improve your products and services. This information also can be used to extrapolate what the majority of your customers are looking for in a product or service.

Tip #2: Create new products or services. Determine which are your most popular products or services and create complementary offerings. A health food grocer might offer customized meal plans and recipes, for example.

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