Monthly Archives :

February 2018

150 150 steve hardigree

The Importance of Data Verification

A customer database is one of the most valuable assets a business possesses. Unfortunately, customer databases and lists don’t have a long shelf-life. In fact, 30 percent of marketing and sales lists become outdated within 12 months.

The simplest way to describe data verification is the process of checking data for accuracy. There are basically two types of data verification. Full verification means that all data contained in a database is checked for accuracy. Sampling verification is used to check a small sample of data for verification. When data is verified, it is reviewed for everything from spelling errors to inaccurate numbers. It also checks for data loss after a data migration.

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150 150 steve hardigree

Six Tips to Reactivate Dormant Customers

While attracting new customers and taking care of existing ones is essential to the success of any business, there is another important opportunity to convert sales that businesses often ignore. That opportunity is reactivating dormant customers.

While it is always disappointing when a customer becomes dormant, it is crucial that you not give up on such customers-no matter how much time has passed. If you are not spending at least some time and money on reactivating these customers, you are likely missing out on a potential income stream. The key is to know how to engage these customers and bring them back into the fold.

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